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The first month of 2016 is over – but the predictions, innovative ideas, and tech recommendations are not! Check out some of the most informative and thought-provoking events industry posts we read in January.
Media companies already have the right ingredients for building communities and revenue-boosting events: in-depth data about their prospects, on-going relationships with industry leaders and experts, and audiences that want to learn from and network with like-minded people. This post by Greg Brown looks at some of the most popular media conferences today – and how these events made an impact on their bottom-line.
Sure, pleasing everyone is impossible. But creating a more relevant and personal experience for every attendee? Now that’s something worth doing! Graham Power of CrowdCompass looks how you can use mobile apps, segmentation, and personalized push notifications to make your event’s content count for every attendee!
You’ve read industry predictions from events and meeting professionals. But while these PROs are responsible for planning and marketing sold-out conferences and tradeshows, they turn to suppliers to make sure they’re equipped for success. Don’t you think it’s about time we hear what suppliers think of the latest trends and their impact on live events? Adam Parry, the editor of Event Industry News, thinks so – and he brought together 8 high-level executives from the biggest suppliers around to pick their brains and their predictions.
This year’s edition of CES, the annual global consumer electronics and technology tradeshow, had several big brands in attendance. While the primary goal of CES 2016 is to launch the latest tech to the masses, participating brands held their side events and used experiential marketing to boost their bottom-line. Brian Pesin of Event Farm looks at how Facebook, Google, and other industry giants capitalized on CES 2016.
The meetings and events industry saw the meteoric rise of countless mobile event apps, with each app bringing something unique to the table. Some take advantage of beacon technology, others are built for managing onsite staff and volunteers, and there are apps that do a good job of making the check-in process as quick and efficient as possible. Join leading meeting technology professional Corbin Ball as he looks at 6 innovative mobile apps and their novel uses.
"COS's flexible and 'can-do' approach has allowed us to offer a reactive service to our clients where even last minute requests such as weekend or after working hours equipment rental requests are no problem"
Starr, Corinthia Hotel