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September’s almost over – and we’ve found a lot of great and informative articles for event professionals to read. Whether you’re looking to fine tune your event email marketing; get more out of your Twitter promotions; or equip yourself with the best event technology and apps, you’ll love this month’s round-up!
If you’re an event professional, you want to be on Twitter – the big blue bird that catches every worm! The social network has 300+ million active users and serves as a platform for quickly and efficiently communicating with your potential attendees. However, there’s more to event promotion on Twitter than just spamming your followers’ feeds with deals and sales pitches. Read this short post and learn the basics…and check out our in-depth Twitter guide for event professionals.
Email marketing – even with the abundance of social networks and other communication channels – is still a very effective event marketing technique. A study by Marketing Cloud revealed that 73% of marketers believe that email marketing is core to their business. But with your potential attendees getting bombarded messages day in and day out, how do you ensure that your email stands out, gets read, and converts? This post from Cvent shows you how to get the job done with just a few tweaks.
Large and intricate booths at tradeshows can work wonders in enticing your target audience to check out your offers. But what if you don’t have a lot of space to work with? No problem! A little preparation is all it takes to put the spotlight on your small tradeshow booth: get your lighting and print quality right; attract your customer with an offer they can’t refuse; create a stunning display and you’re good to go!
Wearable technologies like activity trackers, high-tech glasses, and smart watches like Apple’s iWatch picked up a lot of steam in the recent years…and they’re not showing any sign of slowing down! It won’t take long before such accessories outclass and replace mobile phones and laptops in computing and processing power. So how can you use wearables to get more out of your events? Read the post and let Safwan El Roufai show you some ideas.
You want your meetings to foster brainstorming, collaboration, and sharing of ideas – but creating such an environment is almost impossible if the attendees aren’t organized and the meeting’s details aren’t coordinated. Fortunately, running meetings don’t have to be stressful and disorganized. Read this post from EventSage and discover the tools and apps you need to streamline your meetings.
Event professionals can search for venues, vendors, and suppliers on their own nowadays. And while that’s good for meeting and event planners, it doesn’t bode well for destination management companies. Andrew Maxwell of Plan An Event sits down with Joe Fijol of 360 Destination Group to discuss how the company is coping with these challenges – and how their local expertise can help event professionals determine which suppliers and venues are most appropriate for their attendees.
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