The Event Production Show 2014 - Wrap Up

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The Event Production Show 2014 - Wrap Up

It was the biggest event of the year for event organizers and suppliers around the country.

Showcasing everything from the technical; the creative; the functional; to the funky; the Event Production Show is “where it’s at” for finding innovative, practical, and workable solutions and ideas that event organizers need in their arsenals.

For 20 years, the Event Production Show has bridged the gap between 200 leading suppliers and 4000 of the event industry’s key organizers – allowing both sides to exchange ideas; discover new technologies; develop their offerings through workshops and seminars; and more.

The 2014 show didn’t disappoint. Matter of fact, it’s the show’s best show yet. According to Donna Bushell, the first day finished with a substantial increase in visitors topped with a 25% growth in in footfall and positive exhibitor feedback.

The first day saw visitors stand and listen to Access Sessions led by industry experts Henry Simmonds (Jack Morton Worldwide) and Melvin Benn (Festival Republic), whose discourse centered around experiential marketing and practical techniques to creating sustainable events.

The end of the first day saw over 600 industry experts and professionals attend the Event Production Awards and dinner at Earls Court, London. Aside from focusing greatly on content with their Access Sessions and new programs, changing their location to Earls Court 2 also proved to be an impeccable move. The greater space allowed exhibitors to showcase their products and services, which greatly contributed to the show’s success.

We caught up with the show’s organizer – Dan Edwards, and he’s delighted at how things turned out. Here’s a short interview with the man behind the Event Production Show:

How Do You Feel The Show Went?

“The show was a great success for us, it looked and felt great, and we felt that we have stepped it on again from the first time we ran it last year in 2013.”

Do You Have Attendance Figures?

“3991, which is up on 2013 figure.”

Was The Run Up To The Show Smooth?

“As smooth as it can be, you always get the odd hiccup but the teams really came together and found their groove.”

How Big Of A Team Is Required To Produce Of A Show Of This Size?

Our business setup means that staff from different departments work across multiple products so it’s hard to put a number on it.

Which Stands Really Caught Your Eye This Year?

“I really liked the giant chair on concept furniture stand and the simplicity of the Light Media Displays stand. The Sovereign Exhibitions stand was really classy.”

What Is Your Definition Of A Successful Show?

I don’t think I have a definitive description; however there are a number of contributors:

  • If you hit your sales number pre show
  • Operationally, it looks and feels great
  • You get a good number of visitors to the show who are the right visitors for your exhibitors
  • You engage with your visitors and they enjoy themselves; and that you also provide good, strong and educational content
  • Your exhibitors are happy and you get a good re-book rate for the following year

These would keep me happy.

Has social media changed the way you promote shows?

“Definitely! Twitter and LinkedIn work really well for B2B shows, better than Facebook, but we still use it”

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